Lollipops have been all the rage as of late. The playful candy's resurgence is due to the recent cultural trend of Y2k. 
When concepting a campaign for Blow Pop, I wanted to lean into Blow Pop's provocative name in a way that would appeal to an older audience. I wanted the tone of these ads to be cheeky, editorial, and fun. 

Branching off of this initial ad-campaign, I thought of giving this rebrand an empowering twist. Changing “Blow Me” to “Blow Me Away” takes a step in more of a futuristic, empowering direction.  

The entirety of this campaign speaks to the duality of women embracing their sexuality and their intelligence.